Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we being measuring revenue or profit contribution?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between sales enablement and sales effectiveness?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How do I know if my value messages are really "strategic"?
  • Can modeling account potential help me with forecasting?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are the primary components of an effective sales strategy?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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