Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • Why are the early signs of customer defection so difficult to spot?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should we being measuring revenue or profit contribution?
  • Who should be responsible for cultivating leads?
  • What are some typical things that can hurt lead generation?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are the primary components of an effective sales strategy?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Any ideas for teaching our salespeople how to deal with Procurement?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).

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  • How Customers Evaluate a Price

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    View This Guide