Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the main reasons sales training doesn't stick over time?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the difference between defection detection and customer retention?
  • Is it ever OK to use revenue as your primary financial measure?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the problem with using BANT for prospect qualification?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's the difference between "market" and "marketing" research?
  • Why shouldn't we just focus our attention on our largest customers?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

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  • Using Analytics to Drive Strategic Marketing Decisions

    In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.

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