Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Can modeling account potential help me with forecasting?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Who should be responsible for cultivating leads?
  • What are the primary components of an effective sales strategy?
  • Why is customer retention so much more important in B2B than in B2C?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between a "defined" and "undefined" market?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Why Companies Win and Lose Strategic Sales

    What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?

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  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview

  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study

  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool