Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What's a "bounce-back" offer and when would I want to use one?
- What should I do with the leads that sales people disqualify?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are some typical things that can hurt lead generation?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What's the problem with using BANT for prospect qualification?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
View This Tutorial -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research
