Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we spot a potential customer defection early enough, can we turn it around?
- What does a real marketing strategy actually look like?
- Should we being measuring revenue or profit contribution?
- Why shouldn't we just focus our attention on our largest customers?
- Once I understand the untapped potential in each account, what can I do with the information?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What if our competitors are outperforming us on every value-driver that really matters?
- Since salespeople have an incentive, why would they disqualify valid leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
View This Webinar -
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
View This Research -
Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
View This Webinar
