Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Which is more important---marketing strategy or marketing tactics?
- How do I know if my value messages are really "strategic"?
- What's the problem with using BANT for prospect qualification?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What's the difference between lead generation and cultivation?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Any ideas for teaching our salespeople how to deal with Procurement?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
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Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
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The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview
