Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When conducting research interviews, how many should we try to conduct?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How do we know when to segment our data for analysis?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Once I understand the untapped potential in each account, what can I do with the information?
- Who should be responsible for cultivating leads?
- What's the difference between defection detection and customer retention?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
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How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
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The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview -
Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
View This Guide
