Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our whitepapers aren't generating very many leads. Any suggestions?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What's the difference between lead generation and cultivation?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Once I understand the untapped potential in each account, what can I do with the information?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's a "bounce-back" offer and when would I want to use one?
• What does a real marketing strategy actually look like?
• When conducting research interviews, how many should we try to conduct?