Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the difference between lead generation and cultivation?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What are the different buyer types we might be negotiating with?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why shouldn't we just focus our attention on our largest customers?
  • What types of content are best for repurposing or recycling?
  • What does a real marketing strategy actually look like?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Five Signs You're Missing Sales Opportunities

    Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.

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  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

    View This Research