Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Since salespeople have an incentive, why would they disqualify valid leads?
- Should I share the results of our marketing research with the sales team?
- Should we being measuring revenue or profit contribution?
- Aren't people usually the root-causes behind most sales and marketing problems?
- What's the problem with using BANT for prospect qualification?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Are marketing automation tools really all that? What can and can't they do, really?
- What's the difference between sales enablement and sales effectiveness?
- What are the primary components of an effective sales strategy?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar
