Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we being measuring revenue or profit contribution?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Should we be able to command a price premium for every value-gap we identify?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- How can pricing and discounting affect lead generation?
- Why would a B2B customer defect if they are saying they're satisfied?
- What's the difference between defection detection and customer retention?
- Which is more important---marketing strategy or marketing tactics?
- Who should be responsible for cultivating leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
View This Tool -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Driving Sales Effectiveness with Strategic CRM
Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.
View This Webinar -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial
