Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Should we be able to command a price premium for every value-gap we identify?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why are the early signs of customer defection so difficult to spot?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's the difference between a "defined" and "undefined" market?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Which is more important---marketing strategy or marketing tactics?
  • What does a real marketing strategy actually look like?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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