Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • What are the primary components of an effective sales strategy?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's the difference between "explicit" and "latent" demand?
  • Why is customer retention so much more important in B2B than in B2C?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How do I know if my value messages are really "strategic"?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should we being measuring revenue or profit contribution?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

    View This Interview

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar

  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide

  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar