Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• What's the difference between "explicit" and "latent" demand?
• What types of content are best for repurposing or recycling?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell if a customer is defecting early enough to do something about it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When conducting research interviews, how many should we try to conduct?
• Once I understand the untapped potential in each account, what can I do with the information?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?