Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we being measuring revenue or profit contribution?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- Why are the early signs of customer defection so difficult to spot?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What's a good cost-per-lead? Are there any benchmarks?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How do we know when to segment our data for analysis?
- What are the main reasons sales training doesn't stick over time?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool -
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar -
Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
View This Webinar
