Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should we be able to command a price premium for every value-gap we identify?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Which is more important---marketing strategy or marketing tactics?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the problem with using BANT for prospect qualification?
  • Should we being measuring revenue or profit contribution?
  • What's the difference between a "defined" and "undefined" market?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Making Sense of Price Elasticity in B2B

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