Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Aren't people usually the root-causes behind most sales and marketing problems?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What does a real marketing strategy actually look like?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why would a B2B customer defect if they are saying they're satisfied?
• Why is customer retention so much more important in B2B than in B2C?
• When conducting research interviews, how many should we try to conduct?
• Should I share the results of our marketing research with the sales team?