Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing and discounting affect lead generation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the problem with using BANT for prospect qualification?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What should I do with the leads that sales people disqualify?
  • Should we be able to command a price premium for every value-gap we identify?
  • Can modeling account potential help me with forecasting?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Combating Competitive Pricing Pressure

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  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

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