Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Which is more important---marketing strategy or marketing tactics?
  • What's the difference between "explicit" and "latent" demand?
  • Why are the early signs of customer defection so difficult to spot?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What do close rates have to do with lead generation?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the difference between defection detection and customer retention?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

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  • Attracting and Capturing Better Leads

    Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

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  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

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