Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing and discounting affect lead generation?
• What types of content are best for repurposing or recycling?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When conducting research interviews, how many should we try to conduct?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Why are the early signs of customer defection so difficult to spot?
• Should I share the results of our marketing research with the sales team?