Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • Can modeling account potential help me with forecasting?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • How do we know when to segment our data for analysis?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What are the different buyer types we might be negotiating with?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Is it ever OK to use revenue as your primary financial measure?
  • What should I do with the leads that sales people disqualify?
  • Should we being measuring revenue or profit contribution?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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