Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell if a customer is defecting early enough to do something about it?
- If we hire experienced reps, shouldn't they already know what to do?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Should I share the results of our marketing research with the sales team?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What should I do with the leads that sales people disqualify?
- What if our competitors are outperforming us on every value-driver that really matters?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
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Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Making Sense of Price Elasticity in B2B
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide
