Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• What's the difference between lead generation and cultivation?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between sales enablement and sales effectiveness?
• Why are the early signs of customer defection so difficult to spot?
• Any ideas for teaching our salespeople how to deal with Procurement?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Should I share the results of our marketing research with the sales team?