Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• Who should be responsible for cultivating leads?
• What's a "bounce-back" offer and when would I want to use one?
• What's a good cost-per-lead? Are there any benchmarks?
• What are the different buyer types we might be negotiating with?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How do we know when to segment our data for analysis?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should I share the results of our marketing research with the sales team?