Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is "acquisition ROI" and how is it different from "cost per lead"?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What are some typical things that can hurt lead generation?
- What's a "bounce-back" offer and when would I want to use one?
- How do I know if my value messages are really "strategic"?
- What's a good cost-per-lead? Are there any benchmarks?
- Is it ever OK to use revenue as your primary financial measure?
- What are the primary components of an effective sales strategy?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Should we be able to command a price premium for every value-gap we identify?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial
