Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Predicting the Future of B2B Marketing

Paul Salvaggio Reveals What He Learned Interviewing the Top Thought Leaders in B2B Marketing

What if you could talk to 30 of the top thought leaders in B2B marketing and get their predictions about where the practice of B2B marketing is headed in the future? Well, that's exactly what Paul Salvaggio of Backbone Media did recently. In this expert interview with Paul, you will learn about:

  • The predictions and future trends being highlighted by the leading B2B marketers and pundits.
  • The top three themes that were pervasive and reoccurring across the range of marketing experts.
  • What these themes might mean for B2B marketers looking to compete effectively in the future.
  • How some of the most popular marketing tools and tactics didn't even make the list...and why.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Myths of Marketing Automation Exposed

    Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.

    View This Webinar

  • Leveraging Peer Pressure To Boost Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar

  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

    View This Research