Leveraging Peer Pressure To Boost Your Margins
An Effective Game Plan for Motivating Your Sales Team To Close More Deals at Higher Margins
Fixing poor pricing and discounting practices can sometimes seem futile. And playing bad cop all of the time can make an already-difficult job just that much more tedious and stressful. But what if there was a way to get salespeople to police themselves? In this tutorial, you will learn about:
- Key insights into salespeoples' behavior that lay the foundation for an effective “system of influence”
- How to infuse basic peer-pressure into the pricing guidance you’re providing to your sales team
- Turning better pricing practices into a competitive game—one that salespeople will hate to lose
- How to leverage public recognition as a great way to crank your “system of influence” up to eleven
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
View This Webinar -
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar
