Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "market" and "marketing" research?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What does a real marketing strategy actually look like?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between "explicit" and "latent" demand?
• What's a "bounce-back" offer and when would I want to use one?
• If we spot a potential customer defection early enough, can we turn it around?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• If we hire experienced reps, shouldn't they already know what to do?