Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the difference between defection detection and customer retention?
  • What are the main reasons sales training doesn't stick over time?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are some typical things that can hurt lead generation?
  • What types of content are best for repurposing or recycling?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

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  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

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  • How to Crater a Market with Cost-Plus Pricing

    For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.

    View This Case Study

  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study