Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Navigating the B2B Marketing Minefields

Exposing the Most Costly Mistakes and Misconceptions in Business-to-Business Marketing and Sales

In a business-to-business environment, effective marketing presents a unique challenge in that there are a lot of moving parts that must all work together to generate profitable growth. But it's not a slam dunk. There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn about:

  • Why the common notion of what B2B marketing is really all about is far too narrow and myopic to be truly effective.
  • Previously overlooked factors that leading B2B marketers are now paying attention to...ignore them at your peril.
  • How to avoid the most costly tactical mistakes that B2B marketers make when executing programs and campaigns.
  • The strategic disconnects and blunders that can undermine everything you're trying to do and how to correct them.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar

  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview

  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    View This Interview

  • Rethinking How You Manage Your Marketing Assets

    Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.

    View This Guide