Getting Serious About Sales Effectiveness
New Insights Into What Other Companies Are Doing and Where You Should Focus
When you're looking to improve your approach, it’s a good idea to have a solid understanding as to where you stand relative to your peers. In this recorded training session based on SellingBrew’s research into leading B2B sales organizations, you will learn:
- The five priorities and objectives that leading B2B sales organizations are focused on.
- How leading companies are able to do a superior job of retaining their best customers.
- Account development practices that keep your team focused on the best opportunities.
- Sales management practices for steady, profitable growth from new and existing customers.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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How to Develop Real Competitive "Kill Sheets"
Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.
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How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
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Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
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