Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • When conducting research interviews, how many should we try to conduct?
  • What should I do with the leads that sales people disqualify?
  • What are the different buyer types we might be negotiating with?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between a "defined" and "undefined" market?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's the difference between "explicit" and "latent" demand?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview

  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

    View This Research

  • Taking Lessons from a Serial Revenue Marketer

    Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.

    View This Interview