Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Which is more important---marketing strategy or marketing tactics?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What does a real marketing strategy actually look like?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What's the difference between defection detection and customer retention?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What's a "bounce-back" offer and when would I want to use one?
- Why would a B2B customer defect if they are saying they're satisfied?
- If we hire experienced reps, shouldn't they already know what to do?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
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The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
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Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial
