Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What are some typical things that can hurt lead generation?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the different buyer types we might be negotiating with?
• Can modeling account potential help me with forecasting?
• What are the primary components of an effective sales strategy?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?