Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we being measuring revenue or profit contribution?
• What are some typical things that can hurt lead generation?
• What does a real marketing strategy actually look like?
• What's the difference between lead generation and cultivation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What types of content are best for repurposing or recycling?
• How do we know when to segment our data for analysis?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Aren't people usually the root-causes behind most sales and marketing problems?