Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Which is more important---marketing strategy or marketing tactics?
• Why shouldn't we just focus our attention on our largest customers?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What does a real marketing strategy actually look like?
• What's the difference between a "defined" and "undefined" market?
• Should we be able to command a price premium for every value-gap we identify?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can I tell if a customer is defecting early enough to do something about it?