Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• If we spot a potential customer defection early enough, can we turn it around?
• What are the main reasons sales training doesn't stick over time?
• How do we know when to segment our data for analysis?
• What do close rates have to do with lead generation?
• Should I share the results of our marketing research with the sales team?
• What does a real marketing strategy actually look like?
• Once I understand the untapped potential in each account, what can I do with the information?
• When conducting research interviews, how many should we try to conduct?
• How can I tell if a customer is defecting early enough to do something about it?