Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the primary components of an effective sales strategy?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Are marketing automation tools really all that? What can and can't they do, really?
- Which is more important---marketing strategy or marketing tactics?
- What's the difference between defection detection and customer retention?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Should I share the results of our marketing research with the sales team?
- How can I tell if a customer is defecting early enough to do something about it?
- What do close rates have to do with lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study
