Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Is it ever OK to use revenue as your primary financial measure?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Who should be responsible for cultivating leads?
- What are the primary components of an effective sales strategy?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Why shouldn't we just focus our attention on our largest customers?
- Can modeling account potential help me with forecasting?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
View This Diagnostic -
Masterful Marketing Operations
Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.
View This Webinar -
How to Develop Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.
View This Tutorial
