Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our whitepapers aren't generating very many leads. Any suggestions?
- If we hire experienced reps, shouldn't they already know what to do?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What should I do with the leads that sales people disqualify?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- If we spot a potential customer defection early enough, can we turn it around?
- My company seems to love platitudes. How do I get others to focus on real messages?
- How can pricing and discounting affect lead generation?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
Attracting and Capturing Better Leads
Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Exploring Account-Based Marketing and Sales
While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar
