Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What does a real marketing strategy actually look like?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How can pricing and discounting affect lead generation?
  • What are the different buyer types we might be negotiating with?
  • What's the problem with using BANT for prospect qualification?
  • What's the difference between a "defined" and "undefined" market?
  • Can modeling account potential help me with forecasting?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

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  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar

  • The Pitfalls of Sales and Marketing Alignment

    Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.

    View This Case Study

  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview