Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What types of content are best for repurposing or recycling?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the difference between defection detection and customer retention?
• Should I share the results of our marketing research with the sales team?
• How do we know when to segment our data for analysis?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's the difference between "market" and "marketing" research?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?