Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we know when to segment our data for analysis?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should I share the results of our marketing research with the sales team?
• What's the difference between defection detection and customer retention?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the problem with using BANT for prospect qualification?
• Why are the early signs of customer defection so difficult to spot?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Are marketing automation tools really all that? What can and can't they do, really?
• When conducting research interviews, how many should we try to conduct?