Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What does a real marketing strategy actually look like?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What's the difference between a "defined" and "undefined" market?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What's a good cost-per-lead? Are there any benchmarks?
- Should we be able to command a price premium for every value-gap we identify?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview
