Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Why are the early signs of customer defection so difficult to spot?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Once I understand the untapped potential in each account, what can I do with the information?
- Should we be able to command a price premium for every value-gap we identify?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- When conducting research interviews, how many should we try to conduct?
- How do I know if my value messages are really "strategic"?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Who should be responsible for cultivating leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?
View This Webinar
