Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Once I understand the untapped potential in each account, what can I do with the information?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What do close rates have to do with lead generation?
- Since salespeople have an incentive, why would they disqualify valid leads?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Why is customer retention so much more important in B2B than in B2C?
- What's the problem with using BANT for prospect qualification?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
View This Diagnostic -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research -
Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
View This Webinar
