Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's the difference between "explicit" and "latent" demand?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Why is customer retention so much more important in B2B than in B2C?
  • When conducting research interviews, how many should we try to conduct?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can pricing and discounting affect lead generation?
  • What is "acquisition ROI" and how is it different from "cost per lead"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Generating More Sales from Existing Customers

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  • How to Optimize Your Sales Funnel

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  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

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