Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we know when to segment our data for analysis?
- What's the difference between sales enablement and sales effectiveness?
- How can I tell if a customer is defecting early enough to do something about it?
- What does a real marketing strategy actually look like?
- Are marketing automation tools really all that? What can and can't they do, really?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- How do I know if my value messages are really "strategic"?
- What's a "bounce-back" offer and when would I want to use one?
- Who should be responsible for cultivating leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study
