Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why is customer retention so much more important in B2B than in B2C?
- If we spot a potential customer defection early enough, can we turn it around?
- When conducting research interviews, how many should we try to conduct?
- What's the problem with using BANT for prospect qualification?
- Are marketing automation tools really all that? What can and can't they do, really?
- Why shouldn't we just focus our attention on our largest customers?
- What does a real marketing strategy actually look like?
- How can pricing and discounting affect lead generation?
- Should we be able to command a price premium for every value-gap we identify?
- What are the primary components of an effective sales strategy?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
View This Tutorial -
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview
