Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some typical things that can hurt lead generation?
• What's a good cost-per-lead? Are there any benchmarks?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's a "bounce-back" offer and when would I want to use one?
• Can modeling account potential help me with forecasting?
• What types of content are best for repurposing or recycling?
• What does a real marketing strategy actually look like?