Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • Why is customer retention so much more important in B2B than in B2C?
  • If we spot a potential customer defection early enough, can we turn it around?
  • When conducting research interviews, how many should we try to conduct?
  • What's the problem with using BANT for prospect qualification?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why shouldn't we just focus our attention on our largest customers?
  • What does a real marketing strategy actually look like?
  • How can pricing and discounting affect lead generation?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are the primary components of an effective sales strategy?

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