Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • Which is more important---marketing strategy or marketing tactics?
  • What should I do with the leads that sales people disqualify?
  • What does a real marketing strategy actually look like?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Is it ever OK to use revenue as your primary financial measure?
  • When conducting research interviews, how many should we try to conduct?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between lead generation and cultivation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What are the primary components of an effective sales strategy?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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