Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we hire experienced reps, shouldn't they already know what to do?
- How can pricing and discounting affect lead generation?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How do I know if my value messages are really "strategic"?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What's the problem with using BANT for prospect qualification?
- What's the difference between lead generation and cultivation?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Should we be able to command a price premium for every value-gap we identify?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
View This Research -
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic
