Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the problem with using BANT for prospect qualification?
• Aren't people usually the root-causes behind most sales and marketing problems?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between sales enablement and sales effectiveness?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What's the difference between defection detection and customer retention?
• What is "acquisition ROI" and how is it different from "cost per lead"?