Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can modeling account potential help me with forecasting?
- Should we being measuring revenue or profit contribution?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Why shouldn't we just focus our attention on our largest customers?
- Why are the early signs of customer defection so difficult to spot?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- If we spot a potential customer defection early enough, can we turn it around?
- Are marketing automation tools really all that? What can and can't they do, really?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
Attracting and Capturing Better Leads
Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.
View This Webinar -
How to Develop Real Competitive "Kill Sheets"
Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.
View This Tutorial
