Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• If we spot a potential customer defection early enough, can we turn it around?
• Who should be responsible for cultivating leads?
• What are some typical things that can hurt lead generation?
• Why is customer retention so much more important in B2B than in B2C?
• Should we being measuring revenue or profit contribution?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Are marketing automation tools really all that? What can and can't they do, really?
• Our whitepapers aren't generating very many leads. Any suggestions?