Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What should I do with the leads that sales people disqualify?
• How do I know if my value messages are really "strategic"?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Once I understand the untapped potential in each account, what can I do with the information?
• Why would a B2B customer defect if they are saying they're satisfied?
• What's the problem with using BANT for prospect qualification?
• Why are the early signs of customer defection so difficult to spot?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?