Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we being measuring revenue or profit contribution?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we know when to segment our data for analysis?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What's the difference between "explicit" and "latent" demand?
  • Should I share the results of our marketing research with the sales team?
  • Who should be responsible for cultivating leads?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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