Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between defection detection and customer retention?
  • What's the difference between a "defined" and "undefined" market?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between sales enablement and sales effectiveness?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Can modeling account potential help me with forecasting?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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