The Benefits of Measurement and Accountability
CMO Robin Caputo Discusses Her Marketing Team and Why Results Are a Marketer's Best Friend
If marketing is to be viewed as anything other than a discretionary expense, it must contribute to the financial performance of the company. No one knows this better than Robin Caputo, the CMO of Datavail. In this informative expert interview, you'll learn about:
- Structuring and developing a marketing team to deliver the growth a company really needs.
- How measurement and accountability are important for personal growth as a B2B marketer.
- Measuring every step of the funnel to accurately project and forecast results down the road.
- How results and accountability give marketers a say about what should happen in other areas.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview
