Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What types of content are best for repurposing or recycling?
- What's the difference between "explicit" and "latent" demand?
- If we hire experienced reps, shouldn't they already know what to do?
- Since salespeople have an incentive, why would they disqualify valid leads?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What should I do with the leads that sales people disqualify?
- Should I share the results of our marketing research with the sales team?
- How do I know if my value messages are really "strategic"?
- What's the problem with using BANT for prospect qualification?
- What's a "bounce-back" offer and when would I want to use one?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research -
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading companies are doing differently to price effectively throughout the product lifecycle.
View This Webinar
