Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's the difference between a "defined" and "undefined" market?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What should I do with the leads that sales people disqualify?
  • Is it ever OK to use revenue as your primary financial measure?
  • How can pricing and discounting affect lead generation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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