Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What's the problem with using BANT for prospect qualification?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What's a "bounce-back" offer and when would I want to use one?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How do we know when to segment our data for analysis?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- If we hire experienced reps, shouldn't they already know what to do?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool -
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview
