Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's the difference between a "defined" and "undefined" market?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What should I do with the leads that sales people disqualify?
  • Is it ever OK to use revenue as your primary financial measure?
  • How can pricing and discounting affect lead generation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Answering Three Questions to Enable Change

    In this guide, learn a more effective approach for championing new solutions in B2B environments.

    View This Guide

  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

    View This Webinar

  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar