Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How can pricing and discounting affect lead generation?
• Should we being measuring revenue or profit contribution?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between defection detection and customer retention?
• What do close rates have to do with lead generation?
• When conducting research interviews, how many should we try to conduct?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Once I understand the untapped potential in each account, what can I do with the information?
• What does a real marketing strategy actually look like?