Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can pricing and discounting affect lead generation?
- If we hire experienced reps, shouldn't they already know what to do?
- What's the problem with using BANT for prospect qualification?
- Why are the early signs of customer defection so difficult to spot?
- What do close rates have to do with lead generation?
- What are the main reasons sales training doesn't stick over time?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What's the difference between defection detection and customer retention?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Why shouldn't we just focus our attention on our largest customers?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool -
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
View This Research
