Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between "market" and "marketing" research?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar

  • Finding Margin Leaks in Your Sales Processes

    It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.

    View This Diagnostic

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview