Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• If we spot a potential customer defection early enough, can we turn it around?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the main reasons sales training doesn't stick over time?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• If we hire experienced reps, shouldn't they already know what to do?
• Should I share the results of our marketing research with the sales team?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?