Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- Once I understand the untapped potential in each account, what can I do with the information?
- If we hire experienced reps, shouldn't they already know what to do?
- What's a "bounce-back" offer and when would I want to use one?
- What's the problem with using BANT for prospect qualification?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What types of content are best for repurposing or recycling?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide
