Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why is customer retention so much more important in B2B than in B2C?
- Since salespeople have an incentive, why would they disqualify valid leads?
- What's the difference between "explicit" and "latent" demand?
- How do we know when to segment our data for analysis?
- Can modeling account potential help me with forecasting?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Why are the early signs of customer defection so difficult to spot?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.
View This Webinar -
How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
View This Guide
