Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Should we be able to command a price premium for every value-gap we identify?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What are some typical things that can hurt lead generation?
  • Is it ever OK to use revenue as your primary financial measure?
  • Should we being measuring revenue or profit contribution?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar