Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What do close rates have to do with lead generation?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Who should be responsible for cultivating leads?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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