Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What types of content are best for repurposing or recycling?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What does a real marketing strategy actually look like?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's a good cost-per-lead? Are there any benchmarks?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why shouldn't we just focus our attention on our largest customers?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What are the main reasons sales training doesn't stick over time?