Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a "bounce-back" offer and when would I want to use one?
- Should we being measuring revenue or profit contribution?
- What are the main reasons sales training doesn't stick over time?
- What's the difference between sales enablement and sales effectiveness?
- If we hire experienced reps, shouldn't they already know what to do?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- If we spot a potential customer defection early enough, can we turn it around?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Any ideas for teaching our salespeople how to deal with Procurement?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial
