Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Can modeling account potential help me with forecasting?
• Should we being measuring revenue or profit contribution?
• Are marketing automation tools really all that? What can and can't they do, really?
• Why is customer retention so much more important in B2B than in B2C?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What are the main reasons sales training doesn't stick over time?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Since salespeople have an incentive, why would they disqualify valid leads?