Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • What's the problem with using BANT for prospect qualification?
  • Why are the early signs of customer defection so difficult to spot?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Is it ever OK to use revenue as your primary financial measure?
  • What's the difference between a "defined" and "undefined" market?
  • Should I share the results of our marketing research with the sales team?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Making Sense of Price Elasticity in B2B

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  • Making Organizational Change Happen

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