Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a B2B customer defect if they are saying they're satisfied?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Who should be responsible for cultivating leads?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What types of content are best for repurposing or recycling?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's the difference between sales enablement and sales effectiveness?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

    View This Interview

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar

  • The Ugly Truth About Follow-Up on New Leads

    Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.

    View This Guide