Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why shouldn't we just focus our attention on our largest customers?
- Why would a B2B customer defect if they are saying they're satisfied?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What's the difference between "market" and "marketing" research?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What's the difference between sales enablement and sales effectiveness?
- What's the problem with using BANT for prospect qualification?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What types of content are best for repurposing or recycling?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.
View This Webinar -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide
