Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Our whitepapers aren't generating very many leads. Any suggestions?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What if our competitors are outperforming us on every value-driver that really matters?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How can pricing and discounting affect lead generation?
- What's the difference between lead generation and cultivation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide -
Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
View This Tutorial -
The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
View This Webinar -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool
