Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the problem with using BANT for prospect qualification?
  • What do close rates have to do with lead generation?
  • When conducting research interviews, how many should we try to conduct?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What should I do with the leads that sales people disqualify?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What are the main reasons sales training doesn't stick over time?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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