Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Which is more important---marketing strategy or marketing tactics?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Why are the early signs of customer defection so difficult to spot?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why is customer retention so much more important in B2B than in B2C?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar

  • Stop Guessing About What Your Prospects Value

    Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

    View This Tutorial

  • How to Think Like a Masterful Salesperson

    In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.

    View This Tutorial