Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What should I do with the leads that sales people disqualify?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Should we being measuring revenue or profit contribution?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What's the difference between "market" and "marketing" research?
- How do we know when to segment our data for analysis?
- What types of content are best for repurposing or recycling?
- Who should be responsible for cultivating leads?
- What's the difference between a "defined" and "undefined" market?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
View This Webinar -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide
