Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell if a customer is defecting early enough to do something about it?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the problem with using BANT for prospect qualification?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library