Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • Which is more important---marketing strategy or marketing tactics?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What types of content are best for repurposing or recycling?
  • What are some typical things that can hurt lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Is it ever OK to use revenue as your primary financial measure?
  • What's a "bounce-back" offer and when would I want to use one?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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