Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we be able to command a price premium for every value-gap we identify?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What types of content are best for repurposing or recycling?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What are the different buyer types we might be negotiating with?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

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  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar

  • Avoiding Five Margin-Killing MarCom Mistakes

    How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.

    View This Guide

  • Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

    View This Interview