Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What types of content are best for repurposing or recycling?
• How do we know when to segment our data for analysis?
• Who should be responsible for cultivating leads?
• What do close rates have to do with lead generation?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When conducting research interviews, how many should we try to conduct?
• What's a "bounce-back" offer and when would I want to use one?
• Once I understand the untapped potential in each account, what can I do with the information?