Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What should I do with the leads that sales people disqualify?
- Can modeling account potential help me with forecasting?
- What's the difference between "explicit" and "latent" demand?
- Aren't people usually the root-causes behind most sales and marketing problems?
- If we hire experienced reps, shouldn't they already know what to do?
- What do close rates have to do with lead generation?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- If we spot a potential customer defection early enough, can we turn it around?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
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How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
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How to Improve Your Close Rates
Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.
View This Webinar -
Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
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