Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing and discounting affect lead generation?
  • Should we being measuring revenue or profit contribution?
  • What's the difference between lead generation and cultivation?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How do I know if my value messages are really "strategic"?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are some typical things that can hurt lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What does a real marketing strategy actually look like?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Exploring Four Different Buyer Personas

    This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.

    View This Interview

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide