Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our competitors are outperforming us on every value-driver that really matters?
- If we hire experienced reps, shouldn't they already know what to do?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What's a good cost-per-lead? Are there any benchmarks?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Why are the early signs of customer defection so difficult to spot?
- Why is customer retention so much more important in B2B than in B2C?
- Once I understand the untapped potential in each account, what can I do with the information?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
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Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
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Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar
