Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we being measuring revenue or profit contribution?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What do close rates have to do with lead generation?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How do we know when to segment our data for analysis?
  • Should we be able to command a price premium for every value-gap we identify?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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