Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What's a "bounce-back" offer and when would I want to use one?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between sales enablement and sales effectiveness?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's a good cost-per-lead? Are there any benchmarks?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can pricing and discounting affect lead generation?
• Which is more important---marketing strategy or marketing tactics?
• Who should be responsible for cultivating leads?