Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between lead generation and cultivation?
  • What's the difference between sales enablement and sales effectiveness?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the problem with using BANT for prospect qualification?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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