Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why is customer retention so much more important in B2B than in B2C?
• Who should be responsible for cultivating leads?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the difference between "explicit" and "latent" demand?
• Why are the early signs of customer defection so difficult to spot?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between defection detection and customer retention?
• What's the difference between a "defined" and "undefined" market?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?