Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • If we spot a potential customer defection early enough, can we turn it around?
  • How do I know if my value messages are really "strategic"?
  • When conducting research interviews, how many should we try to conduct?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why are the early signs of customer defection so difficult to spot?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's the difference between lead generation and cultivation?
  • What types of content are best for repurposing or recycling?
  • Why shouldn't we just focus our attention on our largest customers?

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