Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is it ever OK to use revenue as your primary financial measure?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can modeling account potential help me with forecasting?
  • Should we being measuring revenue or profit contribution?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between lead generation and cultivation?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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