Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we spot a potential customer defection early enough, can we turn it around?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- What are the main reasons sales training doesn't stick over time?
- Why is customer retention so much more important in B2B than in B2C?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Which is more important---marketing strategy or marketing tactics?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar
