Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • Should I share the results of our marketing research with the sales team?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between sales enablement and sales effectiveness?
  • What are some typical things that can hurt lead generation?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Finding Margin Leaks in Your Sales Processes

    It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.

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  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

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  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool