Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is it ever OK to use revenue as your primary financial measure?
• Which is more important---marketing strategy or marketing tactics?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Aren't people usually the root-causes behind most sales and marketing problems?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should we be able to command a price premium for every value-gap we identify?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?