Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Once I understand the untapped potential in each account, what can I do with the information?
- What are the different buyer types we might be negotiating with?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- If we spot a potential customer defection early enough, can we turn it around?
- Can modeling account potential help me with forecasting?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What does a real marketing strategy actually look like?
- Why is customer retention so much more important in B2B than in B2C?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview -
Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide
