Leveraging Peer Pressure To Boost Your Margins
An Effective Game Plan for Motivating Your Sales Team To Close More Deals at Higher Margins
Fixing poor pricing and discounting practices can sometimes seem futile. And playing bad cop all of the time can make an already-difficult job just that much more tedious and stressful. But what if there was a way to get salespeople to police themselves? In this tutorial, you will learn about:
- Key insights into salespeoples' behavior that lay the foundation for an effective “system of influence”
- How to infuse basic peer-pressure into the pricing guidance you’re providing to your sales team
- Turning better pricing practices into a competitive game—one that salespeople will hate to lose
- How to leverage public recognition as a great way to crank your “system of influence” up to eleven
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
View This Webinar -
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide
