Identifying Three Types of Customer Defection
Take Action Before It's Too Late by Learning the Early Signs of Three Costly Types of Customer Defection
In most B2B markets, customer retention is not just a big deal...it's an existential issue. Your ability to stave-off defections and retain good customers will often determine whether or not your company is going to succeed or fail. In this video session, you will learn:
- Why the signs of customer defection and churn are so difficult to spot in B2B environments.
- Your odds of turning the retention issues around... when you can spot them early enough.
- Three types of defection and churn that can be identified... when you know exactly what to look for.
- What your sales team should be doing with the resulting defection alerts and retention red flags.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Avoiding Costly Mistakes in B2B Lead Generation
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The Multiple Dimensions of Value Chart
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