Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between "market" and "marketing" research?
• Once I understand the untapped potential in each account, what can I do with the information?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• If we hire experienced reps, shouldn't they already know what to do?
• Which is more important---marketing strategy or marketing tactics?
• Is it ever OK to use revenue as your primary financial measure?
• Why is customer retention so much more important in B2B than in B2C?
• What if our competitors are outperforming us on every value-driver that really matters?