Driving Sales Effectiveness with Strategic CRM
Learn How Leading Sales Operations Are Transforming Their CRM Systems Into Strategic Sales Weapons
Are you getting everything you should from your CRM? Do you know what's possible? Our research team sought to understand what leading sales operations are doing differently to drive significant results with their CRM systems. In this 4-part training session replay, you'll learn about:
- SellingBrew SalesPulse Survey data showing just how pervasive CRM really is and where it stands in the list of priorities.
- Why the promise of CRM is so compelling, but rarely achieved through traditional approaches and common mindsets.
- Seven real-world examples of how leading companies are using their CRM systems to answer more profitable questions.
- How and why these companies' CRM perspectives and strategies lead to natural adoption, rather than forced compliance.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
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Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
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How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
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