Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should we be able to command a price premium for every value-gap we identify?
• What types of content are best for repurposing or recycling?
• How can I tell if a customer is defecting early enough to do something about it?
• If we spot a potential customer defection early enough, can we turn it around?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's a "bounce-back" offer and when would I want to use one?
• What's the problem with using BANT for prospect qualification?
• What's the difference between "market" and "marketing" research?