Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who should be responsible for cultivating leads?
  • Which is more important---marketing strategy or marketing tactics?
  • Is it ever OK to use revenue as your primary financial measure?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's a good cost-per-lead? Are there any benchmarks?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

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  • Avoiding Costly Mistakes in B2B Lead Generation

    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

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  • Driving Sales Effectiveness with Strategic CRM

    Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

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