Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do close rates have to do with lead generation?
• What's a "bounce-back" offer and when would I want to use one?
• What if our competitors are outperforming us on every value-driver that really matters?
• Any ideas for teaching our salespeople how to deal with Procurement?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How can pricing and discounting affect lead generation?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's the difference between sales enablement and sales effectiveness?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What types of content are best for repurposing or recycling?