Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why is customer retention so much more important in B2B than in B2C?
  • How do I know if my value messages are really "strategic"?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Can modeling account potential help me with forecasting?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • If we spot a potential customer defection early enough, can we turn it around?

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