Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the difference between a "defined" and "undefined" market?
  • What does a real marketing strategy actually look like?
  • Why are the early signs of customer defection so difficult to spot?
  • Should we being measuring revenue or profit contribution?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar

  • Five Signs You're Missing Sales Opportunities

    Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.

    View This Diagnostic

  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar