Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a good cost-per-lead? Are there any benchmarks?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How can pricing and discounting affect lead generation?
- Any ideas for teaching our salespeople how to deal with Procurement?
- How do I know if my value messages are really "strategic"?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Should I share the results of our marketing research with the sales team?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- When conducting research interviews, how many should we try to conduct?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
How to Develop Real Competitive "Kill Sheets"
Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.
View This Tutorial -
Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial -
How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide
