Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• What are the main reasons sales training doesn't stick over time?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What types of content are best for repurposing or recycling?
• Should I share the results of our marketing research with the sales team?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between lead generation and cultivation?
• What should I do with the leads that sales people disqualify?
• What's a "bounce-back" offer and when would I want to use one?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?