Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's a "bounce-back" offer and when would I want to use one?
  • Should I share the results of our marketing research with the sales team?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Which is more important---marketing strategy or marketing tactics?
  • What should I do with the leads that sales people disqualify?
  • What is "acquisition ROI" and how is it different from "cost per lead"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

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  • How to Be a More Strategic B2B Marketer

    How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

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  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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