Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is it ever OK to use revenue as your primary financial measure?
• What are the primary components of an effective sales strategy?
• What's the difference between defection detection and customer retention?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What are the different buyer types we might be negotiating with?
• Why are the early signs of customer defection so difficult to spot?
• What if our competitors are outperforming us on every value-driver that really matters?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?