Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's the difference between sales enablement and sales effectiveness?
  • How can pricing and discounting affect lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What does a real marketing strategy actually look like?
  • Should we be able to command a price premium for every value-gap we identify?
  • Should we being measuring revenue or profit contribution?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar

  • Delivering Answers to the Point of Sale

    Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.

    View This Tutorial