Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Why are the early signs of customer defection so difficult to spot?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Can modeling account potential help me with forecasting?
  • What should I do with the leads that sales people disqualify?
  • Which is more important---marketing strategy or marketing tactics?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

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  • Keeping Your Customers After You've Acquired Them

    In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.

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  • Building Data-Driven Marketing Operations

    Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.

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