Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we being measuring revenue or profit contribution?
  • What's the difference between lead generation and cultivation?
  • What's the difference between "market" and "marketing" research?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How do we know when to segment our data for analysis?
  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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