Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "market" and "marketing" research?
• What's the difference between defection detection and customer retention?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Who should be responsible for cultivating leads?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Should we be able to command a price premium for every value-gap we identify?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can I tell if a customer is defecting early enough to do something about it?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Since salespeople have an incentive, why would they disqualify valid leads?