Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What are the different buyer types we might be negotiating with?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between "explicit" and "latent" demand?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should we be able to command a price premium for every value-gap we identify?
  • If we hire experienced reps, shouldn't they already know what to do?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

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  • How to Retain Your Key Customers

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  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

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