Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • Why shouldn't we just focus our attention on our largest customers?
  • How can pricing and discounting affect lead generation?
  • How do we know when to segment our data for analysis?
  • If we hire experienced reps, shouldn't they already know what to do?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Is it ever OK to use revenue as your primary financial measure?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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