Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell if a customer is defecting early enough to do something about it?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why is customer retention so much more important in B2B than in B2C?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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