Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What does a real marketing strategy actually look like?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Who should be responsible for cultivating leads?
  • How can pricing and discounting affect lead generation?
  • Can modeling account potential help me with forecasting?
  • How do we know when to segment our data for analysis?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

    View This Tutorial

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

    View This Webinar

  • Exposing Your Differential Value Step-by-Step

    We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.

    View This Tutorial