Featured B2B Marketing Insights & Tips
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You've Got Marketing Automation Tools... Now What?
Today's powerful marketing automation tools can be very beneficial, but they can't do your job for you. Here are four tips for getting the most out of your technology.
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3 Reasons To Stop Focusing On Your Biggest Customers
Nearly 50% of companies report that their first priority is on customers that generate the most revenue. But there are three very good reasons your largest customers should NOT receive all of your attention.
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This Question Will Improve Your Marketing Strategy
Before you jump into day-to-day marketing tactics, you need to know the answer to this one question.
Recommended On-Demand Training Webinars
Questions from the Community
Recommended Tools & Diagnostics
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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Recommended Case Studies
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Popular Expert Interviews
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
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Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
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Taking Lessons from a Serial Revenue Marketer
Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.
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Recommended Tutorials
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Popular Express Guides & Research
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Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
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Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
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