Resources Archive - Marketing Ops Journal

Marketing Ops Journal

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Featured B2B Marketing Insights & Tips

Missing Capabilities in B2B Sales & Marketing

Acquiring valuable customers is clearly a necessary skill for effective sales and marketing organizations. But there are three capabilities that are just as important in B2B...and a lot of teams are missing them!
3 New Marketing Trends You Should Try Today

Our research has uncovered some surprising insights recently. Check out the things that marketers are doing these days to drive real results with dramatic impacts to the bottom line.
The Dumb Marketer & The Golden Goose

If you're like most people in marketing, you've probably witnessed some pretty dumb business decisions over the years... This one is all too real...but good enough to be a fable.

Recommended On-Demand Training Webinars

Questions from the Community

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What if our competitors are outperforming us on every value-driver that really matters?

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What’s the difference between a “defined” and “undefined” market?

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Are marketing automation tools really all that? What can and can’t they do, really?

Recommended Tools & Diagnostics

Five Signs You're Missing Sales Opportunities

Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
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Finding Margin Leaks in Your Sales Processes

It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
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Three Types of Buyers That Don't Buy on Price

Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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Recommended Case Studies

Popular Expert Interviews

Predicting the Future of B2B Marketing

What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
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From Gathering Research to Generating Leads

What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
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Exploring Four Different Buyer Personas

This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
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Recommended Tutorials

Popular Express Guides & Research

Recognizing Seven Deadly Targeting Mistakes

In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
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Closing the Gap on Growing Existing Customers

A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
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Answering Three Questions to Enable Change

In this guide, learn a more effective approach for championing new solutions in B2B environments.
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