Resources Archive - Marketing Ops Journal

Marketing Ops Journal

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Featured B2B Marketing Insights & Tips

No... Sales and Marketing Shouldn't be Aligned

If Sales & Marketing can just work better together, revenues will improve, marketing will be more measurable, and everyone will be happier...right? Nope. There's a fatal flaw to this logic...
How Does Your Marketing Operation Stack Up?

The beginning of the year is a great time to better understand where your marketing team stands. Our research revealed these 10 key areas to measure marketing excellence.
Comparing Close Rates the Right Way

How do you accurately compare the closing ratios of individual salespeople? There's an important step that many overlook. And, there's an important question that needs to be answered before even getting started.

Recommended On-Demand Training Webinars

Questions from the Community

Question

If we have people with lots of experience in the industry, do we really need to conduct marketing research?

Question

Is it ever OK to use revenue as your primary financial measure?

Question

Are marketing automation tools really all that? What can and can’t they do, really?

Recommended Tools & Diagnostics

Seven Signs Your Sales Strategy Stinks

How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
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21 Questions About Your Price Segmentation

It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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Finding Margin Leaks in Your Sales Processes

It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
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Recommended Case Studies

Popular Expert Interviews

Digging for Gold by Analyzing Wins and Losses

How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
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Seizing the Pricing Opportunity Before Someone Else Does

In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
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Fixing the Root-Causes Behind Rogue Salespeople

It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
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Recommended Tutorials

Popular Express Guides & Research

Identifying Your Value Along Five Dimensions

You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
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Five Performance Boosters of Follow-On Sales

Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
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Closing the Gap on Growing Existing Customers

A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
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