Marketing Ops Journal


Featured B2B Marketing Insights & Tips

  • No... Sales and Marketing Shouldn't be Aligned

    If Sales & Marketing can just work better together, revenues will improve, marketing will be more measurable, and everyone will be happier...right? Nope. There's a fatal flaw to this logic...

  • How Does Your Marketing Operation Stack Up?

    The beginning of the year is a great time to better understand where your marketing team stands. Our research revealed these 10 key areas to measure marketing excellence.

  • Comparing Close Rates the Right Way

    How do you accurately compare the closing ratios of individual salespeople? There's an important step that many overlook. And, there's an important question that needs to be answered before even getting started.

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