Marketing Ops Journal

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Featured B2B Marketing Insights & Tips

  • Starting to Plan Out Next Year?

    It’s around this time of year that a lot of marketing teams begin to think about next year. This is likely the most important aspect of this annual ritual...be sure you're doing it.

  • Why "Defining a Lead" Isn't Enough

    There's a lot of talk in the space about sales and marketing departments needing to agree on the definition of a qualified lead. But while this is certainly a prudent and necessary step, it's not sufficient---because it only addresses part of the equation.

  • 3 Reasons To Stop Focusing On Your Biggest Customers

    Nearly 50% of companies report that their first priority is on customers that generate the most revenue. But there are three very good reasons your largest customers should NOT receive all of your attention.

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