Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How can I tell if a customer is defecting early enough to do something about it?
- When conducting research interviews, how many should we try to conduct?
- Should we be able to command a price premium for every value-gap we identify?
- Should I share the results of our marketing research with the sales team?
- Why shouldn't we just focus our attention on our largest customers?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How do we know when to segment our data for analysis?
- What's a good cost-per-lead? Are there any benchmarks?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Attracting and Capturing Better Leads
Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.
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How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
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Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
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Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
View This Webinar
