Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the main reasons sales training doesn't stick over time?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What's the difference between sales enablement and sales effectiveness?
- How do we know when to segment our data for analysis?
- What's a good cost-per-lead? Are there any benchmarks?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- If we hire experienced reps, shouldn't they already know what to do?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What should I do with the leads that sales people disqualify?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
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Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
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Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
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Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
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