Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should we being measuring revenue or profit contribution?
  • If we hire experienced reps, shouldn't they already know what to do?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How can I tell if a customer is defecting early enough to do something about it?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Effective Pricing Through the Product Lifecycle

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  • Making Sense of Price Elasticity in B2B

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  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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