Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What should I do with the leads that sales people disqualify?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the problem with using BANT for prospect qualification?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the difference between defection detection and customer retention?
  • What's the difference between lead generation and cultivation?
  • What does a real marketing strategy actually look like?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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