Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why is customer retention so much more important in B2B than in B2C?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Should we being measuring revenue or profit contribution?
• Which is more important---marketing strategy or marketing tactics?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What are the primary components of an effective sales strategy?
• Can modeling account potential help me with forecasting?