Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• Can modeling account potential help me with forecasting?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can pricing and discounting affect lead generation?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should we being measuring revenue or profit contribution?
• If we spot a potential customer defection early enough, can we turn it around?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What's the problem with using BANT for prospect qualification?