Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What's the problem with using BANT for prospect qualification?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What types of content are best for repurposing or recycling?
• Why shouldn't we just focus our attention on our largest customers?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Once I understand the untapped potential in each account, what can I do with the information?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?