The Price Segmentation Self-Assessment
A Straightforward Self-Assessment to Gauge the Likely Quality of Your Price Segmentation
Simply answer the questions in this self-assessment objectively to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality as well as pinpoint specific opportunities for improvement.
This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
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Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
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How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
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Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
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