Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Identifying and Capturing Profitable “Quick Wins”

Strategies and Tactics for Generating Rapid Results Without a Lot of Effort or Expense

It’s always good to have a few simple strategies close at hand that are effective at boosting margin dollars without a ton of time or budget. In this 3-part recorded training session discussing 15 of these "quick win" strategies and tactics, you will learn about:

  • Why combinations of smaller improvements can generate big results and help your career.
  • 5 strategies for changing how your salespeople determine price levels and develop quotes.
  • 6 approaches for tweaking "back-end" elements that have a negative effect on your margins.
  • 4 improvements that can ultimately generate a much more profitable mix of business.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

    View This Interview

  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool

  • Building Data-Driven Marketing Operations

    Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.

    View This Webinar

  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide