How to Think Like a Masterful Salesperson
Create More Effective Marketing Programs by Answering the Questions Great Salespeople Ask
Marketing by thinking like a salesperson is a little counterintuitive—after all, sales and marketing are very different disciplines. But smart marketers understand that salespeople have customer insights that could help us craft more powerful marketing programs. In this tutorial, you'll learn about:
- Three ways great salespeople identify and prioritize prospective deals with more potential.
- Four ways master salespeople align their messaging strategies to prospects needs and timing.
- Six steps for transferring your sales knowledge into your marketing efforts and programs.
- Four shortcuts you can leverage to increase your ability to think like a master salesperson.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
View This Tutorial -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview -
Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
View This Research -
How to Develop Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.
View This Tutorial

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this tutorial as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges